Five cattle looking in the direction of the camera and standing in a pasture.

News

Winter Moments 2026

11 January 2026

It is simply magical to see our Glücksrinder herd in such a beautiful winter setting. 

The cattle are very fortunate to have a spacious outdoor area to roam during the winter season. They are free to choose whether they want to retreat to the barn or lie in the straw under the open sky. This is the kind of freedom we wish for all cattle, knowing how much they enjoy being able to go outside, even in the winter.

Vegan Winter Market Dresden

01 December 2025

On November 29, we participated at the “Veganen Wintermarkt” in Dresden for the first time with our own booth

Between checking out our educational posters for young and old, visitors could enjoy our delicious homemade soup, purchase cow-shaped cookies and fun postcards featuring cattle from our herd.

We had great conversations, sharing our story and our mission with so many people and look forward to participating in similar events in the future.

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Our wonderful Punky crossed over the Rainbow Bridge

16 September 2025

After a long illness, our wonderful Punky decided that he was ready to leave this world. 

In the morning, he ate his last apple from my hand and shortly afterwards, lying in my arms, he took his last breath. Everything was peaceful...

We were able to learn a lot from Punky over the last few weeks, spending so much time with him and growing closer through the many ups and downs. Punky was so brave and determined.

Our deepest wish for him – that he could graze in the pasture again, feel the sun's rays on his skin, and be with others again – has come true, just not in this world. It was clear he felt that there was nothing more for him here. So, in his safe straw bed, right next to the pasture, he stretched his head toward the sun and let go of his life here on earth.

This weighs heavy on our hearts and yet we are grateful for everything we were able to experience with him.

Punky, we saw you and loved you!!!

Open your eyes and your hearts – for Punky and for every other sentient being. Because they deserve it so much.

Despite the heaviness that surrounds us right now, we will continue to fight for cows to be seen.

Fly high and free, and feel loved forever, you beautiful soul, Punky.
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Pasture Turnout 2024

15 April 2024

Every year, it's such a joy to watch the cattle experience stepping out onto the pasture in pure delight. They are completely in their element here, enjoying the freedom, the fresh grass and the sun on their ba. This is how cattle should live - connected with nature.


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Glücksrinder e.V. Wishes You a Very Merry Christmas

24 December 2023

In the spirit of empathy and compassion, especially during the holidays, we aspire to extend our kindness to all beings. Imagine the beauty of creating a tranquil Christmas for our animal friends.

Wishing everyone a serene, animal-friendly, and mindful Christmas.
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Grazing land

11 May 2023

On May 11th, the long-awaited moment arrived: we kicked off the grazing season. Our Glücksrinder herd moved to their first summer pasture. Out of the barn and onto the fresh pasture they went. And what a beautiful spot it is: a vast pasture with trees and shrubs, a bit of marsh, tall and short grasses, herbs – simply everything a cow's heart desires. The excitement they have as they get to the pasture each season reminds us that cattle can experience pure joy in life.

Pasture Meet-Up

21 May 2023

Reflecting on our pasture gathering on May 21st fills us with inspiration and joy. Wonderful people, engaging conversations, and delicious cake and coffee in the midst of our Glücksrinder herd, who clearly enjoyed all of the attention. We are grateful for the shared moments – we feel recharged and touched by the lively interest in our cattle. A big heartfelt thanks to everyone who joined, making the day sweeter for both us and our beloved herd.